Social Media Marketing (SMM)

E-marketing developed abundantly when the business owners and their clients started to keep in contact using social media. Social Media Marketing, briefly SMM, thus can be identified as the online-based marketing procedure that utilizes the social media platform, for instance, Facebook, Twitter, Instagram, Linkedin, Skype, Whatsapp, Messenger, Snapchat, etc. to publicize any business and communicate the virtual media to increase the profitability of the businesses. 

SMM includes various actions to get the attention of the clients like, uploading interesting factual writings, videos related to the product or business, attractive pictures, and many other contents. Social media is a huge area to engage the audience and consumers. So, SMM is more popular among other Digital Marketing strategies.

Statistics on Social Media Marketing (SMM)

1. 18% of marketers currently use Facebook Groups. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics)

2. Over 1.6 billion people around the world are connected to a small business on Facebook. (Facebook 2018) (Source: https://www.hubspot.com/marketing-statistics)

3. As of January 2020, LinkedIn had an addressable ad audience reach of 88% in Iceland, making it the country with the greatest rate of reach for the platform. (Statista, 2020) (Source: https://www.hubspot.com/marketing-statistics)

4. LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook. (Statista, 2019) (Source: https://www.hubspot.com/marketing-statistics)

5. During a survey, 25% of responding social media marketers at B2B companies stated they used Pinterest to market their businesses. (Statista, 2019) 

6. During a survey, 30% of responding social media marketers at B2C companies stated they used Pinterest to market their businesses. (Statista, 2019) (Source: https://www.hubspot.com/marketing-statistics)

7. In 2023, Instagram is projected to reach 120.3 million monthly active users in the U.S., up from 107.2 million users in 2019. (Statista, 2020) (Source: https://www.hubspot.com/marketing-statistics)

8. In 2018, there were 3.7 million brand-sponsored influencer posts on the social platform. (Statista, 2019) (Source: https://www.hubspot.com/marketing-statistics)