E-marketing developed abundantly when the business owners and their clients started to keep in contact using social media. Social Media Marketing, briefly SMM, thus can be identified as the online-based marketing procedure that utilizes the social media platform, for instance, Facebook, Twitter, Instagram, Linkedin, Skype, Whatsapp, Messenger, Snapchat, etc. to publicize any business and communicate the virtual media to increase the profitability of the businesses. SMM includes various actions to get the attention of the clients like, uploading interesting factual writings, videos related to the product or business, attractive pictures, and many other contents. Social media is a huge area to engage the audience and consumers. So, SMM is more popular among other Digital Marketing strategies. Statistics on Social Media Marketing (SMM) 1. 18% of marketers currently use Facebook Groups. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics ) 2. Over 1...
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