Search Engine Optimization (SEO)

 

Search Engine Optimization, shortly known as SEO, is the application of making any website or pages to bring up in higher ranks in search engines like Google, Yahoo, or Bing; the quality of the traffic of a website or page along with its quantity increases by practicing SEO. 

People often dig into any information they need and when it comes to discovering information from the internet and they keep searching using the search engines. Thus the easiest way to reach any website or webpage to the consumers is to practice SEO. Search Engine Optimization is a segment of the Digital Marketing field that focuses on unpaid traffic increments. 

Statistics on SEO:

1. About 64% of marketers actively invest time in search engine optimization       (SEO). (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics)

2. 49% of users say they use Google to discover or find a new item or product. (Think with Google, 2019) (Source: https://www.hubspot.com/marketing-statistics)

3. As of June 2019, 94% of internet searches happen on a Google property. (Jumpshot via Sparktoro, 2019) (Source: https://www.hubspot.com/marketing-statistics)

4. Google uses 810 unique SERP features. Of those, 161 are found on more than 0.2% of keywords. (seoClarity, 2020) (Source: https://www.hubspot.com/marketing-statistics)

5. According to a 2019 study, search traffic generated 65% of total e-commerce sessions, 33% was generated through organic search, and 32% was generated through paid search. (Statista, 2019) (Source: https://www.hubspot.com/marketing-statistics)