Electronic mail or E-mail is known as the dawn of online communication. E-mail is a formal platform to contact people. Marketing through E-mail was the inception of Digital Marketing and nowadays, E-mail is used widely to advertise on businesses formally. Not every person has access to social media. Some of them prefer to be formal in the online world and so, E-mail Marketing is implemented for formal advertisement.
Sending an E-mail that contains publicity of the products with a few attachments of related pictures and videos helps to promote a business in a formal process; this is called E-mail Marketing.
Statistics of E-mail Marketing
1. Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics)
2. From a study of 1,000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness. (Campaign Monitor, 2019) (Source: https://www.hubspot.com/marketing-statistics)
3. Promotional emails are the most common email type that marketers are investing in. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics)
4. For automation, order confirmation has the highest open (64.4%) and click rates (18.1%), but cart recovery has the best order rate (2.4%). (Oberlo, 2018) (Source: https://www.hubspot.com/marketing-statistics)
5. Email marketing has the highest return on investment for small businesses. (Campaign Monitor, 2019) (Source: https://www.hubspot.com/marketing-statistics)
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